Adults still prefer TV news to YouTube news – go figure?

December 20, 2006

News:  Zogby International took a survey of 1,203 adults.  By a 2-1 margin, adults said they still preferred the news on TV over a “citizen” video of an event.  But 83% said they believed 12 year olds know more about the Internet than members of Congress.   66% said the printing press was a more important invention than the Internet. (More here)

Analysis: Fascinating numbers.  But Zogby apparently failed to ask the $64,000 question:  how many adults prefer YouTube over TV for entertainment.  That’s a more important question, in my view, than the news-related question Zogby asked.  (Who in their right mind would think that YouTube today is an adequate substitute for news media?)

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Should TV networks create their own YouTube to beat Google’s YouTube?

December 14, 2006

News: The major TV networks or their parent companies reportedly (according to WSJ) are considering developing their own joint video site to compete with YouTube. Nothing’s definite yet, but at least there have been discussions.

Rick Aristotle Munarriz has doubts about such a venture’s likelihood of success, if attempted, in a wonderfully written article in the Motley Fool. One of the main criticisms is that the TV networks will have a hard time competing with truly user-created content or user-generated buzz for viral videos. The TV networks will be more of a top-down-approach, transplanting parts of their TV shows online, probably with ads that annoy users. But YouTube is more about mash-up, letting users do pretty much what their little hearts desire.

Analysis: Although I share the Motley Fool’s skepticism, I have to say that, in principle, I support the general idea of competition and letting the TV networks put out their own video website. They may be slow to the game, but they have a right to play. Let’s hope they give the fans (meaning users) something they really want.


Will YouTube replace TV?

November 27, 2006

News:  BBC has a survey of people in Britain who watch online videos.  46% of online viewers say they watch less TV (including 20% who say they watch a lot less TV).  However, online viewers only make up 9% of the British population (although it’s 28% among 16 to 24 year olds), and 54% of online viewers say they still watch the same amount of TV.

Analysis:  The key stat to me is the number of 16 to 24 year olds who watch online videos, 28%.  Advertisers covet the attention of that segment of the population, so one should hardly doubt that there’s a business to be made in online videos.


LX.TV Lifestyle Television: making your own TV network, online

October 31, 2006

News: Elizabeth Holmes writes today in the WSJ about LX.TV, a website that plans to provide online programs for lifestyle and entertainment for the hip and fashionable.  The article is not freely available, but here’s a money line:

 “[The founders of LX.TV] hope to capitalize on the recent attention by coupling the Web’s cheap start-up costs and on-demand delivery system with a tried-and-true television formula: Find attractive young people.  Put them in front of a camera.  Surround them with expensive clothes, throbbing music, potent potables, fashionable nosh and more attractive, affluent young people.”

Analysis: The potential of a web network taking hold is exciting.  The start page for LX.TV seems a little slow to load, though.  Once I got to the videos, they were pretty slick.