January 15, 2008
Review: I’ve just looked at FOX’s new “on demand” website. Go here. I really wonder how this beta FOX site will exist alongside FOX’s joint video project with NBC, www.hulu.com. That part is not yet clear. To access FOX’s new beta site, you may have to download a plug-in to start watching. But once you do, it’s well worth it. The menu starts out with this cool spin wheel, like on the Price is Right.
And then once you watch a show, the picture is in high def (at least for The Sarah Connor Chronicles). It’s breathtaking.
I only hope that FOX puts American Idol on the Internet.
January 12, 2008
News: Nielson Online reports that YouTube and other video sharing sites have seen a spike of 20% in their viewers since the TV writers’ strike has started. The article speculates whether the spike can be attributed to the writers’ strike or not, as opposed to a more general growth in broadband Internet use. (More)
January 13, 2007
News: The most significant development at this past week’s Consumer Electronics Show — and perhaps the most significant development in broadcast TV for the past 25 years — was the keynote address by CBS CEO Les Moonves. Why?
Moonves this week announced deals: (1) allowing users of SlingBox to “mashup”– meaning cut and splice–CBS shows at their own pleasure, and (2) airing the best 15-second YouTube videos on CBS, the first to air before this year’s Super Bowl. Moonves has clearly embraced the Web 2.0 technologies, and intends to allow users to use CBS content in their own creations. Said Moonves, “There’s no such thing as old or new media anymore. We’re just media.” (YouTube is now even thinking of having its own TV shows and channel.) This is on top of CBS’s current deal to run parts of shows, like Letterman and NCIS, on a channel on YouTube.
And perhaps his most important admisssion: “We learned a lot watching what happened to the music industry with Napster, and we’d like to avoid those mistakes.” (More)
Analysis: I don’t like making predictions, but a decade from now we may look back at this decision by CBS as the defining moment for a huge transformation in broadcast TV, which propelled it into a completely different model of providing content to users–from a couch potato model to the mashup model. Web 3.0, here we come. If you want to create a video for the CBS promotion on Super Bowl Sunday, go here.
December 20, 2006
News: Zogby International took a survey of 1,203 adults. By a 2-1 margin, adults said they still preferred the news on TV over a “citizen” video of an event. But 83% said they believed 12 year olds know more about the Internet than members of Congress. 66% said the printing press was a more important invention than the Internet. (More here)
Analysis: Fascinating numbers. But Zogby apparently failed to ask the $64,000 question: how many adults prefer YouTube over TV for entertainment. That’s a more important question, in my view, than the news-related question Zogby asked. (Who in their right mind would think that YouTube today is an adequate substitute for news media?)
December 14, 2006
News: The major TV networks or their parent companies reportedly (according to WSJ) are considering developing their own joint video site to compete with YouTube. Nothing’s definite yet, but at least there have been discussions.
Rick Aristotle Munarriz has doubts about such a venture’s likelihood of success, if attempted, in a wonderfully written article in the Motley Fool. One of the main criticisms is that the TV networks will have a hard time competing with truly user-created content or user-generated buzz for viral videos. The TV networks will be more of a top-down-approach, transplanting parts of their TV shows online, probably with ads that annoy users. But YouTube is more about mash-up, letting users do pretty much what their little hearts desire.
Analysis: Although I share the Motley Fool’s skepticism, I have to say that, in principle, I support the general idea of competition and letting the TV networks put out their own video website. They may be slow to the game, but they have a right to play. Let’s hope they give the fans (meaning users) something they really want.
November 27, 2006
News: BBC has a survey of people in Britain who watch online videos. 46% of online viewers say they watch less TV (including 20% who say they watch a lot less TV). However, online viewers only make up 9% of the British population (although it’s 28% among 16 to 24 year olds), and 54% of online viewers say they still watch the same amount of TV.
Analysis: The key stat to me is the number of 16 to 24 year olds who watch online videos, 28%. Advertisers covet the attention of that segment of the population, so one should hardly doubt that there’s a business to be made in online videos.