The Utube Blog study: Ron Paul still rules YouTube, but Huckabee makes a surge

January 9, 2008

The Utube Blog study on Presidential Candidate Videos on YouTube–click to download

News: You can download from the link above my latest report on the use of videos on YouTube by the presidential candidates. The study was completed before the New Hampshire primary.

Analysis: Here are my 3 key findings:

(1) Republican candidate Ron Paul continues to be, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video (105,908 views per video) and the number of subscribers to his YouTube channel (42,858). He also has the most total views (9,320,763) on YouTube for any presidential candidate (although he does not have the most viewed single video on YouTube—Mike Huckabee does).

(2) Republican candidate Mike Huckabee has experienced a dramatic growth in the popularity of his videos during November and December 2007. He jumped from close to the worst in average number of views in October 2007 to the second most views per video by January 4, 2008, with 27,818 views per video. Most impressive of all is the fact that Huckabee is the first candidate with a video that has generated over 1 million views on YouTube.

(3) Finally, as the primary season has begun, the candidates’ YouTube videos have seen a huge increase in the number of views than in previous months.

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Saturday’s YouTube videos from the candidates in New Hampshire

January 5, 2008

News: I hope to have another official report on the popularity of YouTube videos of the presidential candidates soon. There’s been a lot of movement, especially by Mike Huckabee. You can view my past reports here. In the meantime, I will be posting the campaign videos of the key contenders each day until the New Hampshire primary. Here are Saturday’s videos:

Democrats

John Edwards

Barack Obama

Republicans

Ron Paul

Mitt Romney


Chuck Norris endorses Mike Huckabee on YouTube — is he now the Republican front runner?

December 6, 2007

I used to be a political junkie in high school and a little in college. Not anymore these days. But I do think I have a modest skill in analyzing the political landscape. Several years ago, I told a friend of mine that Rudy Giuliani will be the front runner to get the Republican nomination. He said there’s no way the conservatives would back him, the guy had too much baggage and liberal leaning social policies. I said, 9/11.

Then, just several months ago, I suggested to another friend that Mike Huckabee has a chance on the Republican side. That was when the political pundits said that he had none. Well, today, Huckabee is leading the polls in Iowa. You heard that right, Huckabee is now on top in Iowa. And he’s surging in the polls nationally. Apparently, getting the endorsement of Chuck Norris helped.

Huckabee’s also surging on YouTube. His first video with Chuck Norris (see below) is, by my account, the only video on YouTube from one of the candidates, Republican or Democrat, that has received over 1 million views.

By the way, none of this post should be taken as my endorsement of any candidate.


Ron Paul rules YouTube, Fred Thompson flops

October 22, 2007

News: The Utube Blog’s second report on the presidential candidate videos on YouTube is now available. Ron Paul continues to blow by the entire field of candidates, both Democratic and Republican. Newcomer Fred Thompson had a disappointing first month on YouTube.

Download: The Utube Blog second report on Presidential Candidate Videos on YouTube

Key Findings

(1) Republican candidate Ron Paul continues to be, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video (85,194 views per video) and the number of subscribers to his YouTube channel (29,658). He also has the most total views (4,344,904) on YouTube for any presidential candidate (although he does not have the most viewed single video on YouTube—Hillary Clinton does).

 

(2) Republican candidate Fred Thompson has drawn only a relatively few number of YouTube viewers in the first month of his campaign, maintaining a very low average number of views per video (3,780 views per video). He gained only 581 subscribers to his YouTube channel. His most watched video captured over 55,000 views.

 

(3) Overall, the videos of all the presidential candidates have drawn only a relatively modest number of views on YouTube, both in terms of the actual views per video and the average number of views per video.

 

final-diagram-youtube-study-sept-07.jpg

 

final-diagram-2-youtube-study.jpg


The Utube Blog study: Ron Paul is the No.1 presidential candidate on YouTube, by a landslide

August 13, 2007

News: For the past couple months, I’ve been collecting data on all the presidential candidates’ videos on YouTube. Today, I’m publishing my first report, “Analyzing the Presidential Candidate Videos on YouTube August 2007.”

The report reaches two basic findings for the presidential candidate videos thus far:

(1) The presidential candidates have gained only a relatively modest amount of views and subscribers to their YouTube videos; and

(2) Republican candidate Ron Paul is, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video and the number of subscribers to his YouTube channel. He also has the most total views on YouTube for any presidential candidate.

Here’s one slice of the report:

the-utube-blog-august-2007-avg-1-6.jpg

View the report: Click here. I’ve also set up a new blog called The YouTube President with a copy of the report. I’ll be collecting my reports there.

Download the report: The Utube Blog study August 2007.doc

(Copyright permission: Please feel free to copy the report and re-use it, including the graphs, in other works, as long as attribution is given to Professor Edward Lee and The Utube Blog. Thanks.)


Will skipping YouTube debate hurt Romney + Giuliani, and Republicans in ’08?

August 1, 2007

News: The backlash appears already in full force, as both Rudy Giuliani and Mitt Romney decided — for “scheduling” and “snowman” reasons — to skip the scheduled YouTube debate co-sponsored by the Republican party of Florida. (More from Wash Post) The debate, planned for September, has been scrapped for now, given the no-shows by the 2 leading Republicans. The blog world has been abuzz with how this will hurt their campaigns.

Analysis: My guess, and hope, is that it will all be worked out at a different time. If Giuliani and Romney don’t join, that will only look bad for them.  If someone like Fred Thompson joined by then for a rescheduled debate, those two would have no choice but to be a part of the debate.