Natali Del Conte reports for CNET.
News: Donna Bogatin of ZDnet has written several posts (here and here), seeming to criticize YouTube for allowing Chevrolet to “take over” YouTube’s homepage on New Year’s with its promotion. Bogatin insinuates that one reason that Google preferred to keep YouTube independent was to allow YouTube to “sell out” (my words, not hers) to advertisers in ways that Google itself eschews.
Analysis: YouTube is both a community and a corporation, people must keep in mind. People who love the YouTube community can’t expect that the company can survive without trying to make money through — heaven forbid — advertising. I, for one, thought Chevrolet’s banner ad on New Year’s was not over-the-top (no pun intended) or excessive to YouTube’s general ethos. Judge for yourself:
YouTube will be celebrating the New Year with videos of your New Year’s celebrations. Start uploading your videos. Chevrolet and Warner Music are sponsoring the promotion. There will be videos from YouTube users, like Boh3m3, Renetto, Chad Vadar, The Winekone, and YourTube News. Also, according to a press release, there will be “almost live” New Year’s eve concert video from The Flaming Lips, the Goo Goo Dolls, My Chemical Romance, Red Hot Chili Peppers, and others. And you can post your own videos. For more New Year’s videos, go here or the homepage.
Be safe, everyone. See ya next year!