3 Comments | Barack Obama, elections, Hillary Clinton, negative campaigning, negative viral, political campaign, politics, presidential campaign, You Choose, youtube president | Permalink
Posted by utubeblog
News: Here’s the latest viral video on YouTube. It involves no video, just a voice mail left by the wife of Dean Tistadt, Chief Operator of Fairfax County schools in Virginia. His wife, Candy, left this message for a student named Dave Kori who had earlier called their home. Suffice it to say that Candy doesn’t like students phoning.
Analysis: This is why I don’t leave voice mails, although I still love snow days.
News: Wall St. Journal has an interesting look at the effect YouTube has had on the presidential campaigns. The negative ad for “Hillary 1984” accounted for 75% of all candidate-related videos on YT in March. John McCain joking about “Bomb Iran” also drew much attention to him. John Edwards drew the 3rd most viewers, largely in part of the negative ad making fun of his hair. The campaign videos prepared by the candidates themselves don’t generate nearly as many views.
Analysis: This confirms something that we probably already knew: “Swift boat” attack ads work, at least in terms of generating views. Negative ads are decried, but they still capture much attention. With YouTube, now anybody with a computer can make a negative ad. That’s probably not a good thing. Steve Bryant at the NewTeeVee blog has some insightful comments.
I saw this negative ad when it was first posted on March 5, 2007. This past week, it was finally revealed that the poster claims to be sympathetic to the Barack Obama campaign, although he’s not affiliated with Obama.
There are all sorts of issues, including copyright ones, raised by the negative ad. I hope to discuss some of them soon. In the meantime, Wired has some analysis of the negative politics side.