News: Andy Samberg (of “Lazy Sunday” fame) had a hilarious digital short on SNL this week with an impersonator for Iranian leader Mahmoud Ahmadinejad and Maroon 5 singer Adam Levine. NBC posted the skit on YouTube, but has since taken it down (see here). But NBC has apparently allowed other clips of the skit on YouTube, see below.
News: NBC and Fox have joined together in an online video project that has been nicknamed “the YouTube killer,” reflecting at least the intentions of its creators. Yesterday, the project announced its name — “Hulu” — on its website (still in beta). Jason Kilar, the CEO, even writes to explain the name: “Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it.”
Michael Arrington of Tech Crunch humorously points out that “hulu” means “butt” in two languages and “cease and desist” in Swahili. Salon points out that all names rhyme with themselves, so that’s no reason to pick a name.
Analysis: Hulu will focus on providing “premium” or “quality” video content from TV shows. It won’t include amateur, user-generated videos (as I understand it), so it’s hoping that viewers will prefer “premium” content over the amateur stuff on YouTube. Whether that strategy will be enough to compete with YouTube’s huge lead in user base, only time will tell. I think it will be an interesting battle to watch. I do like the look of the Hulu website so far, so at least they’ve hired some decent design people.
As for the name “Hulu,” I think if you have to explain it, it ain’t that good.
I’ve been writing about reality TV recently, so was interested to see this promo. Is this really what TV has degenerated to?