August 4, 2007
News: She started on YouTube sweet and innocent. She ended, after only 1 season, on MySpace dead — drained of blood for a leader of a cult called The Order. Sound preposterous? Maybe it was good for the actress Jessica Rose to get out now. Here’s the video she meets her fate. (More)
Analysis: I can’t think of another show that did well after killing off its main star in the first season.
August 3, 2007
News: Today is the season finale for the hit Internet show “Lonelygirl15.” It started out on YouTube, by MySpaceTV scored a big coup in getting exclusive rights to air the season finale today. The “lonelygirl15” creators are running 12 minisodes today, one per hour starting now. The first video is up on MySpaceTV already.
You can see the rest of the finale as they are posted here.
Analysis: Score a victory for MySpaceTV. Rupert Murdoch’s folks must have given the lonelygirl15 crew a sweet deal. I’m getting more impressed with MySpaceTV, a serious competitor to YouTube. The lonelygirl crew usually post their videos on several sites, so I will be interested to see if these videos eventually go on YouTube. If not, a huge loss for YouTube.
June 27, 2007
News: Many media companies are plotting to create the so-called “YouTube killer,” the site that will take down YouTube in videos. Today, it’s MySpace’s turn. MySpace is launching a new, freestanding site called MySpaceTV.com. More about the new site here. Here are the key features:
1. Free standing website
2. Greater attempt to feature professional content over amateur ones. Sony is exclusively airing its “Minisodes” of Different Strokes, Silver Spoons, and Charlie’s Angels — which condense an episode into 5 minutes or less.
Analysis: MySpace is a serious competitor to YouTube. I would place it as No.2. As far as the changes go, I have a mixed review. First, I think having a free-standing site is a smart idea. That will help distinguish MySpaceTV from what most people will think about when they hear “MySpace,” the social networking site. On the other hand, I don’t like the design of the new website. It looks almost exactly like the regular MySpace website. MySpace needs to distinguish the look of the site more, so that people know it’s about videos. As it is, the site’s so cluttered. There’s just too much going on there to crowd out the video component. Finally, if MySpace wants to take a gamble on professional content over amateur content, then it needs to highlight the professional content on the front page. At least in my quick review, I couldn’t find any mention of Sony’s “Minisodes” of Different Strokes, Silver Spoons, and Charlie’s Angels. Although I probably wouldn’t bet against amateur user-generated content myself, I really love the Minisodes idea.
Here’s one Minisode video of Charlie’s Angels. If you go to MySpaceTV and search for the shows, you can find more.