I’m not sure how this trailer has generated so many views in 1 day. But going over the 1 million mark without being featured on YouTube is pretty impressive.
News: Larry Ratliff has an excellent article describing how YouTube helped propel Andy Samberg’s career, first on Saturday Night Live, and then in his first feature film, “Hot Rod.”
Ironically, Samberg’s big break came when someone posted an unauthorized clip of his skit “Lazy Sunday” from Saturday Night Live onto YouTube. Before that, Samberg was relatively unknown. But after the video went viral on YouTube (getting over 5 million views), SNL signed Samberg and his Lonely Island crew fulltime. SNL produce Lorne Michaels also signed Samberg to star in his movie “Hot Rod.”
Of his YouTube fame, Samberg said: “We were very fortunate. That YouTube wave was coming, and we just happened to have a nice clip that landed on the crest of it. It got us a lot of attention just as it was swelling.”
Analysis: good movie. Al Finney, who was the good lawyer in Erin Brockovich, was tremendously convincing in his ghoulish role here. But I couldn’t believe it was him because I thought he died a few years ago. It turns out that the real lawyer, Edward Masry, died, not the actor. The actor from the “Crying Game” also has a small role, as you can see in this video:
News: NYT has an article discussing this mashup video made by Guyz Nite about the Die Hard movies. Guyz Nite is a “comic rock” group that tries to summarize the plots of the entire Die Hard movies in 4 minutes flat. When FOX movie studio first saw the video, they sent YouTube a DMCA notice to have it taken down. Well, afterwards, FOX had second thoughts and realized that the fan video was a great way to promote the upcoming Die Hard 4. So FOX asked Guyz Nite to put the video back up, even paying the group and sending them some preview clips of Die Hard 4 to use.
Analysis: FOX made a wise decision. User-generated content can often be great, free marketing.