January 9, 2008
The Utube Blog study on Presidential Candidate Videos on YouTube–click to download
News: You can download from the link above my latest report on the use of videos on YouTube by the presidential candidates. The study was completed before the New Hampshire primary.
Analysis: Here are my 3 key findings:
(1) Republican candidate Ron Paul continues to be, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video (105,908 views per video) and the number of subscribers to his YouTube channel (42,858). He also has the most total views (9,320,763) on YouTube for any presidential candidate (although he does not have the most viewed single video on YouTube—Mike Huckabee does).
(2) Republican candidate Mike Huckabee has experienced a dramatic growth in the popularity of his videos during November and December 2007. He jumped from close to the worst in average number of views in October 2007 to the second most views per video by January 4, 2008, with 27,818 views per video. Most impressive of all is the fact that Huckabee is the first candidate with a video that has generated over 1 million views on YouTube.
(3) Finally, as the primary season has begun, the candidates’ YouTube videos have seen a huge increase in the number of views than in previous months.
October 22, 2007
News: The Utube Blog’s second report on the presidential candidate videos on YouTube is now available. Ron Paul continues to blow by the entire field of candidates, both Democratic and Republican. Newcomer Fred Thompson had a disappointing first month on YouTube.
Download: The Utube Blog second report on Presidential Candidate Videos on YouTube
(1) Republican candidate Ron Paul continues to be, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video (85,194 views per video) and the number of subscribers to his YouTube channel (29,658). He also has the most total views (4,344,904) on YouTube for any presidential candidate (although he does not have the most viewed single video on YouTube—Hillary Clinton does).
(2) Republican candidate Fred Thompson has drawn only a relatively few number of YouTube viewers in the first month of his campaign, maintaining a very low average number of views per video (3,780 views per video). He gained only 581 subscribers to his YouTube channel. His most watched video captured over 55,000 views.
(3) Overall, the videos of all the presidential candidates have drawn only a relatively modest number of views on YouTube, both in terms of the actual views per video and the average number of views per video.