YouTube, getting corporate

September 28, 2006

News:  YouTube hired Suzie Reider as its Chief Marketing Officer, luring her away from CNET where she was senior VP general manager of entertainment.  (More here from

This comes on the heels of the hiring of Gideon Yu as CFO earlier this month.  Yu had been lured away from Yahoo, where he was treasurer and senior VP.

Analysis:  Just another sign that YouTube is trying to grow up.  One of the key points in Google’s evolution as a business occurred when co-founders Larry Page and Sergei Brin acquiesced — under pressure from its investors — to bringing in the experienced Eric Schmidt as CEO, luring him away from software maker Novell.  Co-founder Chad Hurley currently serves as CEO of YouTube.