Warner Music pulls out of YouTube after new licensing deal fails

News: After several years of licensing its music videos on YouTube, Warner Music has left the negotiating table and YouTube for a renewal of the license. On its blog, YT said: “Sometimes, if we can’t reach acceptable business terms, we must part ways with successful partners. For example, you may notice videos that contain music owned by Warner Music Group being blocked from the site.” Warner said: it “simply cannot accept terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide.”

Cnet says that Warner screwed up: “By all indications, Warner overplayed its hand. YouTube can afford to let Warner walk. The vast majority of music listened to at YouTube comes from the two largest recording companies: Universal and Sony BMG. Universal, the label that represents U2, Kanye West, and The Rolling Stones, is the most-viewed YouTube channel all time with more than 3 billion views. Sony BMG is a distant second with 491 million views.Warner isn’t even in the top 10. The record company’s 278 million views is good enough only for 11th place.”

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