Has YouTube turned Hollywood, or Google-like? — new sponsored ad video program + profressional content

News:  In the past month, YouTube has announced several major initiatives in order to generate more revenues from the business-maligned video sharing site.   YouTube has already announced several deals with Hollywood studios and content producers to feature “premium” content on YouTube, much like the FOX-NBC Universal site hulu.  YT will also deploy live event webcasting.   Today, YouTube has announced a “sponsored video” program that allows advertisers to pick videos on YouTube for their ads, with keyword searchability.  A YT user can enter search terms on YT and then “sponsored videos” will be given notice along with other entries, just as in a Google search.  (More)  YouTube even set up an Advertising channel for itself.

Analysis:  Brilliant move.  Instead of having to have your video “go viral” on YouTube, you can now just pay money and get a better chance of getting noticed.  This “sponsored video” program sounds like a moneymaker.


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