News: In the past month, YouTube has announced several major initiatives in order to generate more revenues from the business-maligned video sharing site. YouTube has already announced several deals with Hollywood studios and content producers to feature “premium” content on YouTube, much like the FOX-NBC Universal site hulu. YT will also deploy live event webcasting. Today, YouTube has announced a “sponsored video” program that allows advertisers to pick videos on YouTube for their ads, with keyword searchability. A YT user can enter search terms on YT and then “sponsored videos” will be given notice along with other entries, just as in a Google search. (More) YouTube even set up an Advertising channel for itself.
Analysis: Brilliant move. Instead of having to have your video “go viral” on YouTube, you can now just pay money and get a better chance of getting noticed. This “sponsored video” program sounds like a moneymaker.