News: p2p software was the bane of the music and movie industry, going back to Napster. Now, Viacom-owned Spike TV is turning to p2p to promote one its upcoming shows called the Factory, which will be available for free downloading and sharing on Limewire and other p2p networks. More from LA Times and Techdirt
Analysis: Viacom, of course, is suing YouTube. So it’s interesting to see one of its companies try to tap into the peer-to-peer networks and free file-sharing of its copyrighted shows. I do think it’s good for Viacom and other media companies to try to promote their shows through p2p networks.