June 14, 2008
News: p2p software was the bane of the music and movie industry, going back to Napster. Now, Viacom-owned Spike TV is turning to p2p to promote one its upcoming shows called the Factory, which will be available for free downloading and sharing on Limewire and other p2p networks. More from LA Times and Techdirt
Analysis: Viacom, of course, is suing YouTube. So it’s interesting to see one of its companies try to tap into the peer-to-peer networks and free file-sharing of its copyrighted shows. I do think it’s good for Viacom and other media companies to try to promote their shows through p2p networks.
June 14, 2008
News: Eric Schmidt again admits that Google hasn’t figured out a way to monetize YouTube. The video of the interview by Ken Auletta is located here. Click here for a news summary.
Analysis: CNET’s Don Reisinger has a pretty scathing review:
“Let’s face it — the YouTube acquisition was a major blunder and regardless of how successful the company is in other areas, there’s no reason to suggest advertisers are willing and ready to place ads on videos of 18-year olds shooting milk out their nose or 80-year old men mooning a parade.
“As far as I can tell, much of the online advertising money is going to sites like Hulu where the content is controlled, the shows are regulated, and the demographics of the audience are easily obtained.
“How does YouTube and its content compare? The audience is huge, but it’s filled with a diverse set of people who generally view a select few of the more popular videos; the videos are barely regulated; and the content isn’t controlled in the least. Why should any advertiser want to send cash to a service like that? * * *
“Will YouTube become the dump of advertising where strip clubs and brothels will advertise on sexually-oriented videos and unknown politicians will sell themselves on left- or right-leaning clips? I certainly don’t see Johnson and Johnson sending ad dollars to YouTube anytime soon.”