YouTube announces plans to revive its advertising

February 15, 2008

News:  Ian Schafer has a recount of what happened at YouTube’s “Videocracy” event yesterday.  YouTube will be enhancing some tech features to make them basically better for advertisers.  The video editing tools will be finally improved — I’ve been complaining about them from the start!  Steve Chen is now big into moving videos onto TV (with his pet project of mobile phones already deployed).

Analysis: These are all interesting developments.  I hope to say more after I see them in action.