YouTube continues to dominate

News: comScore just issued this press release about the growth of online video watching. The numbers are getting bigger and bigger. For YouTube, 74.5 million people viewed 2.9 billion videos on YouTube.com (39 videos per viewer)” in November.

RESTON, VA, January 17, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for November 2007, indicating that more than 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging 3.25 hours of video per person during the month. Google Sites, which includes YouTube.com, increased its video market share by more than two percentage points to 31.3 percent from October to November.

Google Expands Lead in Online Video Market Share

Americans viewed nearly 9.5 billion online videos in November, with Google Sites once again ranking as the top U.S. video property with 3 billion videos viewed (31.3 percent share of all videos viewed), 2.9 billion of which occurred at YouTube.com (30.6 percent). Fox Interactive Media ranked second with 419 million videos viewed (4.4 percent), followed by Yahoo! Sites with 328 million (3.5 percent) and Viacom Digital with 304 million (2.6 percent).

Top U.S. Online Video Properties* by Videos Viewed

November 2007

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos Viewed

(MM)

Share (%) of

Videos

Total Internet

9,491

100.0%

Google Sites

2,966

31.3%

Fox Interactive Media

419

4.4%

Yahoo! Sites

328

3.5%

Viacom Digital

245

2.6%

Time Warner Network

184

1.9%

Microsoft Sites

181

1.9%

Disney Online

96

1.0%

ABC.com

88

0.9%

ESPN

87

0.9%

Break

47

0.5%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

In total, 138 million Americans – approximately three in four U.S Internet users – viewed online video in November. Google Sites also captured the largest online video audience with 76.2 million unique viewers, followed by Fox Interactive Media with 46.3 million and Yahoo! Sites with 37.3 million.

Top U.S. Online Video Properties* by Unique Video Viewers

November 2007

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Percent of all U.S. Internet Users

Total Internet

138,383

75.9%

Google Sites

76,187

41.8%

Fox Interactive Media

46,349

25.4%

Yahoo! Sites

37,300

20.5%

Time Warner Network

31,212

17.1%

Microsoft Sites

28,470

15.6%

Viacom Digital

23,522

12.9%

Disney Online

10,361

5.7%

ESPN

10,128

5.6%

ABC.com

9,969

5.5%

CBS Corporation

8,336

4.6%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from November 2007 include:

  • 74.5 million people viewed 2.9 billion videos on YouTube.com (39 videos per viewer).
  • 43.2 million people viewed 389 million videos on MySpace.com (9 videos per viewer).
  • Online viewers watched an average of 3.25 hours (195 minutes) of online video during the month, representing a 29-percent gain from the 2.52 hours (151 minutes) watched in January 2007.
  • The average online video duration was 2.8 minutes.
  • The average online video viewer consumed 69 videos.
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