The Utube Blog study: Ron Paul still rules YouTube, but Huckabee makes a surge

The Utube Blog study on Presidential Candidate Videos on YouTube–click to download

News: You can download from the link above my latest report on the use of videos on YouTube by the presidential candidates. The study was completed before the New Hampshire primary.

Analysis: Here are my 3 key findings:

(1) Republican candidate Ron Paul continues to be, by a wide margin, the most popular candidate on YouTube, in terms of the average number of views per video (105,908 views per video) and the number of subscribers to his YouTube channel (42,858). He also has the most total views (9,320,763) on YouTube for any presidential candidate (although he does not have the most viewed single video on YouTube—Mike Huckabee does).

(2) Republican candidate Mike Huckabee has experienced a dramatic growth in the popularity of his videos during November and December 2007. He jumped from close to the worst in average number of views in October 2007 to the second most views per video by January 4, 2008, with 27,818 views per video. Most impressive of all is the fact that Huckabee is the first candidate with a video that has generated over 1 million views on YouTube.

(3) Finally, as the primary season has begun, the candidates’ YouTube videos have seen a huge increase in the number of views than in previous months.

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