YouTube: No longer “Broadcast yourself”?

December 26, 2007

News: Say it’s not so.  YouTube has dropped its motto “Broadcast yourself” from the logo on the front page. It used to look like this:

yt-by.jpg

Now, it looks like this:

yt-fp.jpg

Analysis:  Perhaps YouTube is so well known now that the motto became expendable in the design of the front page.   Perhaps YouTube had trouble securing a trademark in the phrase (if, e.g., others had already been using it).  If YouTube doesn’t use the motto going forward, it will eventually abandon any claim to trademarking it.  Either way, I liked the motto and am sad to see it disappear from YouTube.

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