News: A survey of 2,455 U.S. adults found that 65% watched a YouTube video at least one time in 2007, while 42% said they watched YouTube frequently. (More) Here’s a nice chart of YouTube’s amazing growth in 2007.
But, in another part, the survey found: “Online viewers said they would watch more TV episodes and full-length movies if more were available. There was less interest in viewing more amateur or user-generated videos, news and sports, according to the survey.”
Analysis: It will be difficult for any competitor to dislodge YouTube from the top of the video market. The user base is so large, which makes the network (effects) so strong an attraction for people. I’ve been studying reviews of competitor video sites — many of which offer better video quality than YouTube — but I’m not sure any of the others have much of a chance against YouTube/Google. The survey’s finding about a preference for professional content over user-generated stuff (althouth the figures are not given) does provide some hope for Hula and others that are trying to market “premium” content.