The power of Oprah + Obama on YouTube

December 12, 2007

News:  29,000 people flock to see Oprah and Barack Obama in South Carolina.  18,500 in Iowa.  Over 100,000 views now on YouTube in 2 days.  Is this the perfect storm for Hillary Clinton?

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The growth of online videos: billions watched

December 12, 2007

News: Wall St. Journal had an interesting article yesterday analyzing why the Apple TV and other devices that allow people to watch online videos on their TVs haven’t really sold well.

 Two interesting facts noted in the article:

1.  US users watched 9.13 billion videos online in August, up 26% from 7.25 billion in January.

2.  In 2006, 80% of people surveyed said that would not pay any price for a device that would allow them to watch Internet videos on their TV.

Analysis:  My guess is that people are fine watching videos on their computer monitors (the quality of which are pretty good and, in any event, YouTube’s video quality is not that great, to begin with).


YouTube opens doors — halfway — for others to share revenue on YouTube

December 12, 2007

News:  YouTube has finally expanded its revenue-sharing program to allow anyone (who creates videos for YouTube) to apply for a share in the ad revenues.  If approve, you become a “partner” and get some undisclosed amount of money from ad revenue generated by the traffic generated.

To qualify, you must meet 4 criteria:

1.  You create original videos suitable for online streaming.

2.  You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.

3.  You regularly upload videos that are viewed by thousands of YouTube users.

4.  You live in the United States or Canada.

Analysis:  Number 2 must be a typo.  There’s no way that most video creators will own the copyrights to the music in the user-generated videos.  They could have a nonexclusive license to distribute and perform the copyrighted music.   But that’s quite different from owning the copyrights to the audio.