News: How do you know you’ve finally arrived? Oprah Winfrey invites you to be on her show. This Tuesday, Oprah is devoting an entire show to YouTube and its celebrities, including Dutch singing sensation Esmee Denters. Oprah will eventually interview co-founders Chad Hurley and Steve Chen (although I’m not sure it’s on the Tuesday show or not). Hands down, this is the single biggest moment for YouTube as a cultural phenomenon. As I’ve often said to those who ask me about YouTube, YouTube is, without a doubt, the most important website to come along in the 21st century. It has transformed entertainment, music, politics, and the way in which we disseminate information. No wonder that Oprah Winfrey — a phenomenon herself and whose No.1 talk show is seen by 49 million viewers a week — is featuring an entire show on YouTube.
Here’s Esmee’s announcement about being on Oprah:
Analysis: Being on the Oprah show will give YouTube incredible exposure to millions of people, especially women, who probably know next to nothing about YouTube. I wonder how Oprah became interested in YouTube. I can’t wait to watch the show! I love Esmee, but my favorite probably will be Tyson, the skateboarding dog.