Happy anniversary, YouTube-Google

October 9, 2007

One year ago today, YouTube announced it was being acquired by Google. Chad Hurley and Steve Chen posted their message on a video on YouTube, shot in front of TGI Friday’s.  You can watch the video below.

If you’re interested in YouTube’s history, I’ve made this short video about YouTube (click on link).


Google to YouTube-ify video ads for other sites

October 9, 2007

News: Google will announce today an ad program using videos of select YouTube partners on other sites through Google’s existing AdSense program by deploying “video units.” The videos will contain the InVideo ads that scroll on the bottom of the screen for a few seconds. According to the AP, “Google will share the ad revenue generated by the YouTube videos with the content provider and the Web site that shows the clips.” (more) TechCrunch blog has a post. Google has this video.

Analysis: It’s been 1 year since Google bought YouTube for $1.65 billion. While YouTube drives a lot of traffic to its site, YouTube hasn’t made much revenue. There’s a lot riding on this ad program and deployment of InVideo ads on YouTube itself. I’m still waiting for a full deployment of the YouTube ads to give my sense on how good it will be.