YouTube turned Andy Samberg (from “Lazy Sunday”) into movie star

News:  Larry Ratliff has an excellent article describing how YouTube helped propel Andy Samberg’s career, first on Saturday Night Live, and then in his first feature film, “Hot Rod.” 

Ironically, Samberg’s big break came when someone posted an unauthorized clip of his skit “Lazy Sunday” from Saturday Night Live onto YouTube.  Before that, Samberg was relatively unknown.  But after the video went viral on YouTube (getting over 5 million views), SNL signed Samberg and his Lonely Island crew fulltime.  SNL produce Lorne Michaels also signed Samberg to star in his movie “Hot Rod.” 

Of his YouTube fame, Samberg said:  “We were very fortunate. That YouTube wave was coming, and we just happened to have a nice clip that landed on the crest of it. It got us a lot of attention just as it was swelling.”

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