News: NYT has an article discussing this mashup video made by Guyz Nite about the Die Hard movies. Guyz Nite is a “comic rock” group that tries to summarize the plots of the entire Die Hard movies in 4 minutes flat. When FOX movie studio first saw the video, they sent YouTube a DMCA notice to have it taken down. Well, afterwards, FOX had second thoughts and realized that the fan video was a great way to promote the upcoming Die Hard 4. So FOX asked Guyz Nite to put the video back up, even paying the group and sending them some preview clips of Die Hard 4 to use.
Analysis: FOX made a wise decision. User-generated content can often be great, free marketing.