Witness on YouTube: LeBron James dominates Game 5, scoring 29 of last 30 points for Cavs

June 3, 2007

The NBA joined YouTube last November, but already it is the 11th most viewed director on YouTube with over 20 million views.  This has been a huge success for the NBA and shows the power of advertising through YouTube videos.  The NBA even hosts a mashup-up basketball discussion group on YouTube.