News: Ellen Lee has an excellent article on “Google moves YouTube ahead: since the acquisition, more deals struck with video, though copyright issues remain.” In the article, it’s revealed that YouTube brought in (only) $15 million in revenue. That’s more than 100 times less than the amount ($1.65 billion) Google paid to buy YouTube. Of course, YouTube is only 2 years old, so no one should expect it can bring manna from heaven.
News: Jake Coyle has a provocative piece about “TV Networks Embrace YouTube Model,” which discusses how more TV networks are trying to incorporate videos created by their fans. According to Coyle, “VH1, currently airing the third season of ‘Web Junk 20,’ will next month premiere the Jack Black-produced ‘Acceptable TV,’ which attempts to fuse TV with the Web. In February, Nickelodeon debuted a two-hour programming block called ‘ME:TV,’ featuring contributions from 10-year-olds. TLC last week began a six-part documentary series, ‘My Life as a Child,’ where children were given cameras to videotape their lives.”
Current TV, which is shown by cable and satellite carriers in some 40 millions homes, utilized user-created content in “pods” even before YouTube. On the Current TV site, you can upload your own videos and ads for the network.
Analysis: One day, we should expect to hear that one of the big networks — ABC, CBS, NBC, or Fox — has gone with some user-created content. It’s a natural progression from reality TV, and, since the networks seem to be running out of original ideas, I think users can fill the creativity vaccuum facing the networks.