NBA secures deal with YouTube, enters Web 2.0

February 27, 2007

News:  NBA announced a deal with YouTube to deliver basketball highlights on YouTube.  Also, the NBA is holding a contest for people to send in their best basketball moves.   See the video below.  (Sorry, my best BBall moves would not make anyone’s highlight reel.)  Even more exciting, on the NBA’s own site, users can apparently create their own mashups of NBA basketball highlights on NBA Highlight Mixer, through which you can synch in music from the NBA library.  This is fantastic!  I wonder what Mark Cuban has to say now.

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