News: YouTube is late in rolling out anti-copyright-infringement tools, and now it reportedly has said or suggested that it will extend the filtering only to businesses that have secured deals with YouTube. One media source reportedly described this tactic by YouTube as close to a “mafia shakedown.” Said a Viacom rep, the “proposition that they will only protect copyrighted content if there’s a business deal in place is unacceptable.” (More here)
Analysis: If true, this maneuver by YouTube seems very questionable to me. YouTube should try to set a corporate policy of working with copyright holders to stop infringement, as far as practicable. Dangling filtering software like a bargaining chip makes YouTube sound opportunistic. This tactic could just agitate copyright holders into suing YouTube.