News: YouTube agreed to revenue sharing deal with Digital Music Group to show 4,000 hours of old TV shows like “I Spy” from the Group’s library. DMG will get a percentage of revenue from ads appearing alongside its shows. (More here)
Analysis: This is genius. Not to toot my own horn, but I basically came up with the same idea last year when I was talking to a friend about all the many old TV shows that could be revived to generate more income. This deal is just a scratch of the surface. There are so many old shows that are just collecting dust somewhere in warehouses. Why aren’t more copyright holders trying to give these old shows a Second Life on the web?