News: BBC has a survey of people in Britain who watch online videos. 46% of online viewers say they watch less TV (including 20% who say they watch a lot less TV). However, online viewers only make up 9% of the British population (although it’s 28% among 16 to 24 year olds), and 54% of online viewers say they still watch the same amount of TV.
Analysis: The key stat to me is the number of 16 to 24 year olds who watch online videos, 28%. Advertisers covet the attention of that segment of the population, so one should hardly doubt that there’s a business to be made in online videos.