Business: Sun Microsystems tells employees to make YouTube videos — what?!

November 8, 2006

News:  Sun Microsystems (which encourages its employees to blog) has set up a contest for its employees, asking them to make the best YouTube video to advertise Sun products.  Below is Executive VP of servers John Fowler discussing the contest.  (More from ZDNet)

Analysis:  This sounds like fun.  I imagine Sun has lots of techie people who can come with creative ads or at least videos.  Whether the contest will work in promoting Sun products, it’s hard to say, though.  Some YouTubers might see this as a corporate infiltration of their site and peer production.