October 5, 2006
News: I’ve already blogged about the hilarious skit Dane Cook gave on Saturday Night Live last weekend. The monologue included a hilarious joke about YouTube and how you can find every video created on the site. Days later, the snippet of the monologue talking about YouTube was uploaded onto YouTube by several of its users. Apparently, today, NBC has asked YouTube to remove the clip as infringing its copyright.
Analysis: This is not the first time NBC asked YouTube to remove a SNL clip. The last time involved the skit involving “Lazy Sunday” (see here). But that was all before YouTube and NBC announced a deal to market some of NBC shows on YouTube. I had assumed that the recent clips of Dane Cook would have been covered in the deal. But, apparently not. And, unfortunately, I don’t see the video available on NBC’s SNL site.
I think it would be in YouTube’s interest to pay money for use of the clip because Dane Cook’s monologue reference to YouTube was probably the funniest commercial YouTube could ask for.
1. Saturday Night Live: Dane Cook plugs YouTube in monologue
October 5, 2006
I’ve already wondered here whether online video will replace TV. That’s probably a little ways off, but it’s not unimaginable. Steve Rosenbush of BusinessWeek has written this article “Why Online Video Sites Are Hot Targets” analyzing some of the forces behind the huge business interest in the online video sharing market. One interesting facet is the so-called “Millennial Generation” of people born after 1980. Rosenbush explains:
“CHANGING HABITS. Behind the flurry of deals are fundamental changes in the way consumers use technology and media. Investment bankers say traditional media companies and older Web portals such as Yahoo! are alarmed by the habits of younger consumers. Members of the so-called Millennial generation, who were born starting around 1980, don’t watch TV the way their parents did.
“‘We believe the value of (television) station assets will decline as Millennials become the most powerful user of media and (the) coveted target for advertisers,’ research firm Frank N. Magid Associates said in a report. ‘Millennials are multitaskers with cluttered lives, shared attention and a wide array of appliances in their lives—TV remains one of them, it’s just not used in the same manner.’ The report said Millennials spend 2.48 hours a day online, the same amount of time they spend watching TV, and about 2.2 hours a day listening to music. *** Young Internet users are more likely to turn to MySpace, Facebook, or YouTube [instead of TV].”
1. Will Internet Overtake TV?
October 5, 2006
News: In “Why YouTube Might Not Go Down,” Ted Schadler has disagreed with his Forrester Research colleague Josh Bernoff, who had predicted YouTube’s copyright demise last week. Schadler believes that YouTube will survive as long as it carries out three courses of action: (1) securing a bunch of business deals with major content copyright holders as it has begun to do, (2) trying to appease Universal Music, and (3) lobbying hard for copyright enforcement.
Analysis: This sounds a lot like what I’ve been saying all along. See here, here, here, and here. YouTube is already trying to carry out (1) and (2), striking deals and enforcing copyrights. We probably can expect to see more of both as YouTube continues to develop as a corporate operation. Just remember they are still only 60 employees working over a pizza shop! Whether discussions with Universal are taking place is not publicly known. It would be nice if both sides can work out whatever disagreements they may have.